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Our Story

VENROY is a contemporary Australian fashion label, grounded in the ethos of simplicity with substance. We speak to the self-assured who have an eye for detail and appreciate an authentic point of view.

Shifting the idea that leisurewear is worn only on vacation, Venroy's approach to clothes says you can, in fact, dress how you want to live – supremely relaxed.

Linen is our hero. In a world of insatiable consumerism and a constant stream of new trends, this keeps the brand focused and unique. Other textiles, including rich cottons, silk, cashmere and Japanese specialty fabrics, are consistent in designing to a crystal clear, minimalist approach.  There is always a contemplation of luxury in our materials and techniques.

Our obsession for clean lines and subtlety is the ultimate badge of new-age sophistication.

Created initially for men and later, women, the cult following begun from grassroot origins in Bondi Beach in 2011. Word spread and the brand grew rapidly and organically. Initially a boardshort label, the Venroy ‘above the knee’ design gained steam and US department stores quickly bought into the brand.

In 2015, Venroy pulled collections from all stores, eliminating the wholesale model and successfully relaunching as a direct to consumer retailer.

Today, Venroy has five stores throughout Australia and found online at venroy.com.au

 

 

 

Projects

Venroy Beach Club

In November 2019, Venroy launched their first ever capsule. Called Venroy Beach Club, the collection was a celebration of the classic Australian beach culture in which Venroy was born. The Venroy Beach Club logo was deliberately designed as hyper-animated and playful, a tribute to the graphic style which defined the spirit of Bondi in the 80’s and 90’s.

A limited capsule collection of branded merchandise in nostalgic fabrics, trims, colours and cuts, this was the first time that the Venroy logo has been the focus of the garment.

The ten-piece collection, including board shorts, tee’s, terry towelling robes, bucket hats and shorts for both men and women, the design was purposefully created with languid days of summer in mind.

Held at the iconic Wylies Baths in Sydney’s Coogee in November, the Beach Club launch was an event which was celebrated amongst key industry leaders, socials and VIP’s and loyal Venroy customers. Influencer Nadia Fairfax co-hosted the party along Sean Venturi.

Callie Robes

A commissioned project timed for the launch of the highly anticipated Calile Hotel in Brisbane’s James Street.

Inspired by traditional boxing apparel, both adult and children robes are purposefully designed with large front pockets and in a unisex fit – perfect for languid days by the pool.

With a store in prime location within the hotel, Venroy's conscious use of linen was a key driver in design. A fitting reflection of the destination and climate, each hotel suite contains two robes and ‘CALILE’ arched embroidery on the wearers back.