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About Us

OUR MISSION

Renowned and trusted for high quality swim shorts, Venroy is embarking on the next phase of their journey - a complete leisurewear brand. Stocked in the most recognised and distinguished fashion stores worldwide, is their past story. Leveraging this credibility and customer assurance, Venroy is now offering a complete collection available exclusively through an efficient, communicative and immersive digital experience, as well as a handful of branded flagship destination stores, specifically positioned in locations that reinforce the ‘leisure life’ ethos.

Brand History

2010

Best Mates Sean (21) and Theo (20) asks Theo's older sister (a fashion designer) how to make swimshorts after their search for the perfect pair proves unsuccessful.
60 short are made locally in Sydney and sold into 3 stores (Above the clouds, Alfie's Friend Rolfe and Mint Store).

2011

The boys head over to America to visit friends and decide to take a few pairs of shorts to see how people like them. The first store they approach in LA on Robertson Blvd tell them not to bother with US market, "You won't sell a single pair of shorts, they're too short."
Not long after the first US stockist of Venroy was secured, Fred Segal in West Hollywood.

2012

David Jones takes on the brand and rolls them into 10 of their top tier stores across Australia.
Venroy showcases their collection at Swim Show during Miami Fashion Week.
First European stockist: W Hotel in Barcelona.

2013

Nordstrom is the first US department store to carry Venroy.
High-end Japanese retailer 'B Shop' together with renowned sportswear Oshman's carry Venroy across their 32 stores collectively.

2014

Venroy becomes the only Australian menswear brand carried at Barney’s New York.
Apparel is launched to complement the signature swim offering, focusing on a full leisurewear collection for the Northern Hemisphere.

2016

Venroy pulls out of all wholesale accounts from over 150 points of retail globally.
Business model changes to focus wholly on a direct consumer experience.
Bondi flagship store is opened on Gould St.