Durable and long-lasting, denim is a mid-weight, cotton-based fabric designed to improve with age and wear, gradually moulding to your body.

For best care, wash sparingly in cold or cool water (max 30°C) with a mild, natural detergent. Turn garments inside out, empty pockets, and wash with similar colours. Please note that colours may bleed the first few washes; always wash with similar colours. Don’t overwash—your denim will last much longer.

After washing, shake out creases and lay flat to dry in the shade. Denim may feel stiff when dry but will soften with wear. To increase softness, steam or iron inside out. Store in a cool, dry place, either folded or hung.

Do not tumble dry. High heat can shrink and damage fibres. Always follow your garment’s care label for detailed instructions.