Durable and long-lasting, denim is a cotton-derived mid-weight fabric. Built for longevity, denim will improve with age and wear as it moulds to your body.
To maintain your garment’s quality, we recommend washing in cold or cool water (30 degrees maximum) with a dash of mild, natural detergent. Before washing, turn your garment inside out and ensure pockets are empty. Please note that colours may bleed the first few washes; always wash with similar colours. Don’t overwash—your denim will last much longer.
To dry, shake wet denim to flatten creases, then lay to dry on a flat surface in a shaded area. Denim stiffens naturally when dried, but once worn it will quickly revert to its usual feel. To increase softness, steam or iron the garment inside out. Once dry, store your garment in a cool, dry place, either hung or folded.
Do not tumble dry. Exposing garments to lengthy periods of heat at high temperatures damages fibres and shrinks garments. Always refer to your garment’s label for precise care instructions.